Francisco Guzman

Senior Staff Product Designer at

I lead design for products still taking shape, from shopping and subscriptions at Instagram to autonomous delivery at Nuro. I’ve managed up to seven designers and now lead work across teams as an IC.

Work

Instagram · Current

Finding products at the moment of inspiration

People often want to learn more about products they see in posts and videos. I lead design for Instagram Shopping, from creator recommendations and AI-assisted discovery through in-app checkout.

Meta · 2023–2025

Building a truly useful subscription

Meta Verified began as a paid badge. I led Instagram design for the features around it, making the subscription more useful for creators and businesses.

Public launch
Nuro · 2018–2019

Designing delivery without a driver

A driver normally confirms the address, finds the customer, and hands over the order. As Nuro’s first product designer, I designed how the customer, vehicle, remote operator, and fleet team handled those moments without one.

View patent
Instacart · 2015–2018

Taking the guesswork out of grocery replacements

I designed core logistics and fulfillment experiences at Instacart, including the replacement system that connected shopper decisions with customer approvals.

Prismatic · 2013–2014

Exploring new ways to be social

I designed feedback systems for a personalized news feed and was part of the core team that redesigned Prismatic with Teehan+Lax.

Read the redesign case study

02 / Career

Early teams to global scale.

  1. Instagram
    2020–now

    Senior Staff Product Designer

    Lead multi-team work as an IC. Previously managed seven designers, hired three, and coached three to promotion.

  2. Nuro
    2018–2019

    First product designer

  3. Instacart
    2015–2018

    Second product designer

  4. Prismatic
    2013–2014

    Interaction Designer

Education

Hand-drawn Stanford block S and redwood tree illustration

Stanford University

MS
Symbolic Systems · Human-Computer Interaction
BS
Management Science & Engineering

Symbolic Systems combines computer science, linguistics, psychology, and communication to study how people and intelligent systems interact. I focused on HCI, social psychology, and behavior change through lab research and a master's thesis.

03 / Contact

Contact

If the work feels relevant, reach out. I'm happy to share more about how I think and work.

LinkedIn
Hand-drawn paper airplane in flight