
Finding products at the moment of inspiration
People often want to learn more about products they see in posts and videos. I lead design for Instagram Shopping, from creator recommendations and AI-assisted discovery through in-app checkout.
Senior Staff Product Designer at Instagram.
I lead design for Instagram's shopping experiences. Previously, I helped launch our first subscription business and was an early product designer at Instacart and Nuro.


People often want to learn more about products they see in posts and videos. I lead design for Instagram Shopping, from creator recommendations and AI-assisted discovery through in-app checkout.


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Meta Verified began as a paid badge. I led Instagram design for the features around it, making the subscription more useful for creators and businesses.
Public launch

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A driver normally confirms the address, finds the customer, and hands over the order. As Nuro's first product designer, I designed how the customer, vehicle, remote operator, and fleet team handled those moments without one.
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When an item was out of stock, shoppers and customers had to work out a substitute by message. As Instacart's second product designer, I designed a replacement system that turned that back-and-forth into clear recommendations and approvals.
Earlier work

I designed reactions and gestures people could use to tune a personalized news feed.
Read case study03 / About
Home
I grew up in the Dominican Republic and now live in Brooklyn.

Making music
I write songs and poetry, and sing whenever I can.

Away from the screen
I love exploring new places and making fitness part of everyday life.

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Senior Staff Product Designer
Shopping and product discovery · Managed up to seven designers; now lead multi-team work as an IC
First product designer
Second product designer
Interaction Designer

Symbolic Systems combines computer science, linguistics, psychology, and communication to study how people and intelligent systems interact. I focused on HCI, social psychology, and behavior change through lab research and a master's thesis.
04 / Contact
If the work feels relevant, reach out. I'm happy to share more about how I think and work.
